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Better for you and the planet

Insist on All Natural

Natural dyes are better than synthetic dyes because they are eco-friendly, derived from renewable sources, and are biodegradable. They are also safer for your skin and less likely to cause allergies, making them preferable for products with body contact.

In contrast, synthetic dyes may often be cheaper to produce, more consistent in color, and offer greater stability against fading and washing, but their production involves harmful chemicals and can lead to toxic environmental pollution. 

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Dyes Produced In Nature


When the average person thinks of natural dyes, plants are probably the first source that comes to mind. Indigo or woad for brilliant blues, madder for reds, mimosa hostilis for purple and not to mention the countless sources of yellow in your own backyard.
PLANTS Company Name

Many find it surprising that an entire rainbow of natural dyes can be created with mushrooms alone. You can achieve vibrant reds to deep blues, greens, and purples but some of our favorite colors derived from mushrooms are the chocolate browns and sunny yellows.
Mushrooms Company Name
Lichen can produce dyes a couple diffrent ways. The first is with a simple water extraction which will often produce yellows. The second method requires a long fermentation process in an ammonia solution which can result in bright pinks, reds, maroon, magenta and even purple!
Lichen Company Name
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